The Headwaters Matter campaign promoted the goals and vision of the Chapter and set the strategic plan into action. The foundations of the Plan, or “three legged approach” engages the community of anglers, management agencies (WDFW, BLM), concerned citizens, local landowners, Yakama Tribe, and other conservation groups in the headwaters of the Yakima River to protect, restore, reconnect, and sustain wild and native populations of Westslope Cutthroat.