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Ford is the latest company to market a product by driving it through a river
Ford Motor Co. marketing photo. I’ve found the moronic portrayals of fly fishing by ad agencies to be almost humorous up to this point. You’ve all seen the bad-casting actor with a saltwater rod in a tiny brook, the silly rubber hippers and dopey hats. Those are all ultimately caricature representations of fly fishing by marketing “gurus” who apparently realize fly fishing is “aspirational” enough to sell pharmaceuticals, insurance, investment services and SUVs ……
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Trout as bait?
I dusted off the old baitcaster, and rigged up some crankbaits, swimbaits, poppers and such, and am waiting patiently for ice-out. Where I live, pike love to eat trout, pretty much to a fault
When you can count 55 anglers on the Eagle River (Colorado) as you drive a stretch of I-70 less than 10 miles long… on a weekday… in mid-March… and you consider what the situation might look like midsummer… it’s probably a good idea to be thinking about a “plan B.” In my case, plan B has…
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The perfect camping cocktail?
Editor's note: This post was inspired by Shauna Stephenson's slightly more sophisticated recipe for a camping cocktail. Check it out. Chris Hunt: This is a tough one, because the weather and the location often depict the beverage, right? I mean, let’s say I’ve been on the river all day, and it’s July. It’s hot. I’ve worked…
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The cult of the invasive fish
Growing up in the Denver suburbs, one of my favorite childhood haunts was a public park a short bike ride from home. It sported the sketchy jungle gym with the sharp, rusty edges, the little spring loaded ridable critters that, with enough momentum, could send a small child into orbit, and a small lake that…
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Fishing and filming to ‘Escape’ the pain
“I knew the bugs would be smashed up against the bank and the angle and light would all be just right, but I was in pain. I ended up arguing with myself but seeing the shot already in mind forced me to get up and be a functioning human being. I knew if I didn’t go then, I would miss it. Things couldn’t have worked out any better. I owe that to the river.”
Autoimmune disease spurs new fishing film featured in the Fly Fishing Film Tour Anglers are often heard saying, “I have to go fishing”. The statement isn’t just an excuse to get on the water when Ryan Kelly says it — it’s a fact of life. And since he has to go fishing to keep his…
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Yellowstone increases fishing, boating fees to help combat invasive species
Beginning this season, fees for fishing and boating permits in Yellowstone National Park will increase. Anglers can now purchase fishing permits online via Recreation.gov. Permits for the upcoming season can also be acquired in-park stores and surrounding communities beginning this spring. The fee increases are substantial. Fishing permit fees will rise from $18 to $40 for a three-day permit; from…
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The last donut … remembering a Greys River fishing trip with the late Charlie Meyers
Chancing upon this video Josh Duplechian produced to show how TU is working with the U.S. Forest Service and numerous other partners to dramatically help the Greys River reminded me of a very special road trip I took with the late, great Charlie Meyers. It was back in 2007, and Charlie called to tell (not ask)…
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