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The True Cast – Enough is enough. Please, no more trucks in rivers.
Over the past several years, trying to convince automakers to stop marketing their trucks and SUVs with ads, brochures, social media campaigns and the like that depict those vehicles splashing through rivers has been a Sisyphean task. Like playing Whac-A-Mole, as soon as we address the issue with one company—some of them actually listen and…
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Ford is the latest company to market a product by driving it through a river
Ford Motor Co. marketing photo. I’ve found the moronic portrayals of fly fishing by ad agencies to be almost humorous up to this point. You’ve all seen the bad-casting actor with a saltwater rod in a tiny brook, the silly rubber hippers and dopey hats. Those are all ultimately caricature representations of fly fishing by marketing “gurus” who apparently realize fly fishing is “aspirational” enough to sell pharmaceuticals, insurance, investment services and SUVs ……
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