-
Selling fly fishing and doing conservation
From big rod makers to small tackle shops, the fly industry makes caring for our waters part of the mission A while ago, I became a member of the American Fly Fishing and Tackle Trade Association, the trade association of the fly-fishing industry. Over the years, the group has been a strong supporter of our…
-
Five ways to make that old fly rod sing like an opera star
If you’re like me, you cannot help but wonder as you stare at the “old faithful” fly rod, taking note of its nicks and scratches, its sun-bleached blanks and well-worn grip: “Do I really need a new rod?”
Get ready… here it comes. It’s spring, the fishing season is dawning and next week is the International Fly Tackle Dealer trade show. Which means everyone who fly fishes is about to get bombarded with all sorts of marketing-speak about fancy new fly rods featuring the latest, greatest technologies that promise to up your game…
-
Deeter: I really wish there were a new company selling XXXXXX to anglers
Even though I have some favorite brands, I think competition spurs innovation, and that pushes everyone to get a little better. I’m eager to watch what unfolds.
We are quickly approaching the International Fly Tackle Dealer trade show March 30-April 1 in Salt Lake City. That’s where the angling business community usually sees the debut of new products like reels, rods and the like. I’m like a kid in a candy store when I go there, and this year will be interesting,…
Tag