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The True Cast – Enough is enough. Please, no more trucks in rivers.
Over the past several years, trying to convince automakers to stop marketing their trucks and SUVs with ads, brochures, social media campaigns and the like that depict those vehicles splashing through rivers has been a Sisyphean task. Like playing Whac-A-Mole, as soon as we address the issue with one company—some of them actually listen and…
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Truck-makers: Do we have a deal for you
TROUT magazine offers one auto company a free ad about fixing a river, not destroying it I’ve seen the ads. People have been sending them to me. It’s like a bad dream that keeps repeating itself: Trucks and SUV’s plowing through rivers… which destroys rivers… somehow connected to fishing, like that’s all part of the…
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